Wineries and sports aren’t necessarily normal playing partners, but then there’s nothing normal about the aggressiveness with which The Vineyard at Hershey has burst onto the scene since it opened in late February.
The winery along Route 283, outside Middletown, has aligned itself with the Stampede and Big 33, two Harrisburg area football organizations that don’t have much in common except for the sport.
The Stampede is an indoor football team that’s approaching its fourth season (they’ll play their first game Saturday night at the Farm Show complex) in another variation of its league. Few have gone to see them the first couple seasons, but new co-owner Justin Coble has tried to reinvigorate the franchise with a number of moves, including the addition of Saints wide receiver Marcus Colston to his management team. Colston is supposed to attend Saturday’s opener.
The Vineyard at Hershey’s partnership, for now, will include several as yet unscheduled meet and greets for friends and fans of the team at the winery. Here’s the release. No word whether this also means the team will pour one of those big coolers of the Vineyard at Hershey’s Crimson Fox, its sweet red wine, all over coach Bernie Nowotarski rather than Gatorade after his first win. That’s a new tradition I want to see.
Meanwhile, Vineyard at Hershey also has been named the exclusive winery of the Big 33 Scholarship Foundation, which is best known for its long-running high school all-star football game that takes place at Hersheypark Stadium every June. It’s planning A Night at the Vineyard with Big 33 on July 14 as a fund-raiser. According to the winery’s release, “music, food, wine, and Big 33 alums should make for a memorable night. Tickets will be on sale soon, with all proceeds benefiting the scholarship fund.”10800740-large